Horizon & Plan Bay Area Brand
New technologies like driverless vehicles, rising sea levels, earthquakes, economic booms and busts, political volatility or other external forces may fundamentally alter the Bay Area’s future by the year 2050.
To explore the challenging questions that traditionally have been outside the regional planning process, the Metropolitan Transportation Commission (MTC) and Association of Bay Area Government (ABAG) have developed a new initiative, called Horizon, to explore the pressing issues and possible challenges Bay Area residents may face through 2050.
The challenge of this project is to create a logo set that represent both Horizon and San Francisco Bay Area.