Senior Art Director At Sidecar

Sep 2015 ~ Jan 2019 in Berkeley, CA

• Concept and execute strategically on a range of design needs, including mood boards, brand identity, style guides, brand collaterals, brochures, compelling advertising campaigns, social media systems, presentations, interactive websites, mobile apps, events and more.

• Experiment with and execute ideas across multiple touchponts and mediums.

• Collaborate with cross-functional teams to identify problems, then concept, develop, and execute strong visual solutions.

• Handle multiple projects while remaining flexible through multiple revisions and keeping a keen attention to detail.

• Participate and encourage constructive dialogue about the work and vision.

Graphic Designer At Swirl

Aug 2015 ~ Oct 2015 in San Francisco, CA

• Coordinate with Clients, Producers and Production Artist to produce creative visuals that utilize the latest design trends while maintaining the current branding style.

• Create high-quality design solutions, marrying clean typography for banner ads, landing page assets, emails, style guides, video storyboards, presentations and other area as needed.

• Collaborate with internal clients to develop full range concepts from big-picture to pixel-perfect solutions.

Graphic Designer at Tria Beauty

Jun 2015 ~ Jul 2015 in Dublin, CA

• Attend briefing meetings, advise marketing team on the best and most appropriate solution to their visual communication needs.

• Create original designs for websites, web graphics, banners, emails, and landing pages.

• Present creative concepts to marketing team.

• Help lead the creative vision and execution of Tria Beauty brand creative assets.

• Develop digital and print for retail and e-commerce campaigns at a rapid pace that help build long-term brand equity.

• Organize, edit and maintain an asset library of images and design renderings.

Graphic Designer at Ellie Mae

Apr 2015 ~ Jun 2015 in Pleasanton, CA

• Collaborate with the Marketing team to develop creative design-led marketing and branding solutions.

• Concept and execute layouts for: marketing brochures, infographics, PPT presentations, proposals, internal Logos, collateral, leadership presentations, website assets, and social media assets.

• Create unique brand identity elements including, but not limited to: internal logos, supporting graphics.

• Standardize and implement templates for forms and visual communication.

• Organize, edit and maintain an asset library of images and design renderings.

Art Director, UX/UI Designer at de Mobo

Jan 2015 ~ May 2015

• Conceptualize, design, and implement UI guided by an understanding of the design trends and the best practices.

• Build wire-frames and create design guides.

• Graphic Design work including company branding identities, typography, product demos, video, web pages and digital ads.

Master of Fine Arts in Advertising

at Academy of Art University, San Francisco

Sep 2011 ~ Dec 2014

Courses: Art Direction, Copywriting, Account Planning, Graphic Design, Editing, Typography, Packaging, Branding, Interactive Advertising, Photography, Filming, and Painting.

Bachelor of Arts in Business Administration

at University of Science and Technology Beijing

Sep 2004 ~ Dec 2008

Courses: Marketing, Advertising, Accounting, Management, Economics, Statistics, and Human Relations.

General

Storytelling, Graphic Design, Advertising, Typography, UX/UI Design, Cinematography, Photography, Packaging, Film Editing

Technical

Photoshop, Illustrator, InDesign, Sketch, Avid, Premiere, After Effects, Dreamweaver, Microsoft Office

Language

Fluent: English, Mandarin
Understand: Cantonese
Basic Level: Japanese